Since Blackpool Transport’s ‘Routes Reimagined’ launched in January, their punctuality has increased to an industry-leading 97% across their bus network.
Before ‘Routes Reimagined’, Blackpool Transport’s punctuality was at 90%, already above the bus industry average of 80%.
This improvement means that customers spend less time waiting due to their bus being on time 97% of the time.
Blackpool Transport used City Swift to design accurate timetables that reliably deliver their services. City Swift’s AI technology has been recording journey times in Blackpool since January 2023, which has now been used to transform Blackpool Transport’s bus network into an industry leader for punctuality.
James Clough, Blackpool Transport’s Finance and Commercial Director, said: “City Swift brough new insight to our bus network that has taken us to an unprecedented 97% punctuality rate.
‘’The improvements we have made in the last few months are a credit to City Swift, our Planning team and the drivers on the frontline who deliver our services. The high-performance network that we now have will be the foundations for electric buses to be introduced to Blackpool in 2025.”

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